The Bro Code


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It is always bros before anything or anyone at all! History is the evidence that brotherhood was and still is a commendable community in its own.

If two women are dressed up in the same dress then it’s a fashion blunder, they will automatically dislike the other and will try their best to weasel out of the dress or simply never come face to face with another. Whereas, if a man is face to face with another man, evidently donning the same fancy shirt, they become buddies for life. It is a fact and we know it like that! offers you clothing for such brotherhood. One of its kind styles, print and cuts to die for.

Men’s fashion is trending like the weather in UK and it gets better every second.


Clockwise we witness Valentino with a cargo and camouflage look and fashion diggers are going gaga over this look.  Jill sander on the other hand keeps it rather simple and we love the shade of grey put to great alignment. We shall witness a lot of tints and shades of grey on the street at this time of the year. Louis Vuitton being on the bottom right, corner of the board dons a fused look from that of a sailor and navy. filters the beyond look and offers you a range of wearable garments this season by sporting the same contrast and smart details.

The influences from the forties and fifties were all over the catwalks this season as the loose-cut trousers with a high on the waist, collars, prints and chalk stripe details.

So, let this be your bro code this season and wear the number with oomph!
We know you can don this look like a master once you purse your feet in the slip-ons and rest those vintage sunglasses over your eyes.


Spring Review


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Orange Crush

Do you have enough orange clothes in your wardrobe to be fashion forward this summer?? The fashion world is buzzing with orange, and luckily this color is so versatile and looks good with so many other colors. Just pick the shade and style of tops that suit you best and you are all set to be fashion forward this spring/ summer!!

Orange as a color looks good with warm beige, camel, warm yellow, pinks, purples, blues and off course black!! A delicious orange combo is accented with warm, earthy colors such as browns and golds. But can also be color – blocked with purple or bright blue for maximum style impact! So have your pick from the Yepme spring summer collection ’14 as this bright color fits right into the sunny and happy vibe.

1) The first rule of wearing orange is don’t be frightened – if you’re unsure about orange and just want a taste then you can ease yourself in gently with some bright accessories or think orange lips. To be more adventurous choose a orange top like the Amanda Printed top (top left). For some color block – look looks, it can work well with blue, purple or pink. Add a orange lipstick with some nude shade on the eyes to show your wild side. Alternatively to demure the look You can also combine it with a denim skirt, jeans, a black or white circle skirt.

2) Choose the kurta in orange if you want a more sophisticated vibe. Wear with a white churidar, blue heels and finish off your look wit nude lips  and girl you will be a statement!!


3) Still confused on how to incorporate this color in your wardrobe? Think stripes like this florrie striped top at Yepme.

This top gives you two trends in one – stripes and orange. Wear with high waist denim shorts, high waist black jeans or a black chiffon skirt and ballerinas (available at Yepme).  Finish your look with whimsical makeup, feministic accessories and bring a note of exoticism to your outfit.

Being one of the most cheerful colors of the hot season, it has the whimsical power to brighten up a dull morning. This color is sure to make you stand out from the crowd. This zesty color has been designers  favoritve, showing up on the runways and the red carpet and now straight into your wardrobes!!

Kisses For Spring Summer 2014


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Every girl’s time of the year to blow kisses in the air, chew bubble gums, wear light, colourful and bright clothes and crazy sunglasses. Belly up ladies! Get springy as the season is at your doorstep. Showers you with printed motifs, whimsical animal print that are not fusty at all. The colours you thought would never show up on animal prints are making statements. Prints paired with solids have left a benchmark at the London and Paris Fashion Week for spring-summer 2014.

Get clicking crazy as we too have that print frenzy in our blood!


We flourish a range of ditsy prints and big floral prints too on our blouses/tops.

Pair it with a skirt or shorts of your choice. The details include, sheerness, contrast pockets and colour blocking is the talk of trend this year.


  1. Wear your printed top with a solid lower of your choice.
  2. Try and experiment with the colours.
  3. Maybe, just maybe throw a little bit of fun or print in your accessories.
  4. Put your hair down, that sure will make you look glamorous on a bright sunny day.


  1. Pair your printed shirt, top, blouse with another printed garment.
  2. A printed skirt, pants, jeans or shorts.
  3. Accessorize well in order to balance the entire printed look.
  4. Tie your hair up in a top-bun and wear crazy vintage sunglasses as you don those plum lips. You are chic ready!


Runway Talks!

Straight from the fashion runway to your doorstep!

Wear the trend and be the trend. Be a chic one from London or the trendy one from the runways from Paris.

Designers like A La Disposition and Primark indulge in Ready to wear for Fashionistas this season and brings you the same.

Get a print frenzy and welcome the spring summer 2014 with a kiss.


Denim for Men – Trending since 1873


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yuuyFrom the times of ‘Once upon a time’ to ‘Today’ that one trend that can never go out of style is Denim!

A pair of jeans is that item you just can’t get rid of. A little cut hair and there, a little detail around may change but jeans remain the same and so does denim.

It all started in 1873 and we are sitting in 2014 now: It has evolved yes but how strongly has it evolved since then?

We’d say not much as you can’t change a ‘Classic’ as it will lose its essence.

Denim in itself as a fabric depicts being:

  • Tough
  • Rough
  • Rugged
  • Strong
  • Manly (not to be a sexist, but it in fact is masculine)
  • Stern
  • Firm
  • Hot and sexy
  • Vintage

It is everything that describes both a boy and a man!


  1. For slim to very slim men- Slim fit jeans, from thigh to knee, fits snugly as it tapers below the knee to the ankle to get a narrow leg opening. A slim straight is a safe bet if this silhouette is too tight for you.
  2. For Average or leaner framed men- It tapers a little for a narrower leg opening. This silhouette offers a tailored and sleek comfort of denim.
  3. For every man- This one’s a classic. It isn’t snug or loose and fits sharply over the thigh and straight down the ankle. If this isn’t working for you around the thigh area then opt for a stretchable version.
  4. For all body types- It is one of those wider leg-opening jeans that naturally fall over boots. It fits in a line through the seat and thigh with a bit of a flare towards the ankle.
  5. For larger frames- It is loose from the thigh to the ankle and is roomy through the hips. Best to be worn at the natural waistline.

Pick the right one and it will be your best one!

Denim on!

Crop It Like Its Hot


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Got abs?

Want to show them off?


We mean show it off while you crop.

We all keep cropping our photographs for Instagram, Facebook or to post it elsewhere, but why do it? We do it to make us look better and to have a dominant feature in the image, and yes people, the same goes for our ensemble.

Crop your top and make a statement just like those international models on the runway. This trend is a flowchart from the fashion runway and you too can have it, right here at

So, it turns out crop tops are here to stay. This fashion week, on runways, midsections were out on display, exposing the entire stomach or a merely a sliver.

I guess it is now a good plan on renewing your gym membership.


Show off that midriff because we know you want to. Let all that hard workout and gym pay off. has a wide range of crop tops that will flaunt your curves, accentuate your body and you will without a doubt, look like a total knockout.

Printed or solid, it does not matter; all the Hollywood celebrities just can’t stop plastering this mini trend on their body. The music videos, a hang out in the street, skateboarding, shopping, music video or even at their concert, you name it and famous actors are just going gaga over the crop number.

hologram top fab


In the image above, you see Pop star Rihanna sporting a hologram crop top. She has, without a doubt done total justice to this trend and to top it all she accessorizes it pretty well with her sunglasses, clutch and headband.

This is the easiest and the most burning hot style of the season, and we need to see you out there sporting this baby.

Now go on, crop it like it’s hot! Hotter! Hottest!

Lights, Glamour and Kurtis!!


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Kurtis are one of the most versatile pieces you can own. You can experiment a lot with kurtis - be it print, pattern or fabric!! Office or college or that special occasion, kurtis at Yepme can be your fit!! The kurti is ubiquitous to every Indian closet. It helps every Indian girl be modern, chic yet channels the traditional!


Office Wear :

Wearing one of these yellow felicia kurtis would want you to go to work. Combine it with a white, grey or black churidar. A side bun or a loose plait with comfortable sandals (available at Yepme) can get you smiling on the most tiring work day.


Special occasion :

For that special occasion, get traditional and choose the red Kurti(rihana). Pair it with bangles on your hand, gold earrings, bindi and finish off with a winged eyeliner. Wear over a churidar, salwar or a skirt and carry a dupatta or scarf for added glamour! Make  heads turn and light up any occasion!’

College :

Which girl doesn’t like dressing up for college? Most of us like to stock up maximum on our college options. Jeans being the obvious bottom wear we are always looking to spice up our look. Look no further and choose these vibrant color kurtis at Yepme. Try Yepme kurtis in a mix of colors and prints for your favourite pair of denims or jeggings. Yellow goes well with blue denim while blue, red compliments black denim. Go on and flaunt your chic Yepme look in college.

The best part of kurtis is the instant comfort zone they put you in. So comfortable you would want to wear them anywhere and everywhere. Comfort and the glam factor, from the same piece of clothing. Now that’s a piece of clothing every woman should own!! So go on girls, add glamour to your wardrobe with kurtis at yepme and the cameras will just follow you.                       


Spring Feverish


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Wear it Pink!!

The dawn of femininity. The stellar shade of Spring. It is Pink!! Once reserved exclusively for ultimate girly-girls, pink has now emerged as one of the hottest trends for the fashion forward. Pink is the embodiment of spring and love, never falling far from extraordinary, so let’s all embrace it!! Incorporating pink in your wardrobe is easier than you think.

How to wear :

This season wear it in the form of prints, florals or just in the form it is best. Pink!!

Classic romantic :

Wear with relaxed pants and look twice as effortlessly chic this spring. Finish off with rose gold accessories, pink gemstones and a touch of gloss to look like a goddess.

Uber – girly :

Mix pink with other pastel colors. Wear with mint for a dose of sugar sweet look. Think lilac and pink for a fashionable edge. Curl your hair or tie them in a side bun, add whimsical makeup and feministic accessories.

Sporty :

Combine these pastel pink tops with shorts, be with blue, black or pink itself. Use white or even khaki as a fresher foil for your pink. Add  a pair of wedge sneakers, wear your hair in a ponytail and add  minimal makeup to finish off your look.

Edgy :

Go for accessories that don’t play nice all the time. Leather skirt/pants would look hot with a girly pink top. To take you away from the romantic associations, balance with flats (available at Yepme) or biker boots and sleek hair.


The best part of this color is it’s association with breast cancer awareness!! So wear it to show your support for Breast cancer awareness. Let’s wear Pink for support, hope, love and for a cure. Do we need another reason??

This season Pink is the most fashionable color you can be seen in. It is the new black!! So this coming month, say it loud, say it with pink. And meanwhile let the boys wink!!

How To Perfect Your Winged Eyeliner?


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You have used brushes, gels, liquid eyeliners, pencil liners, sketchy liners only to cease the correct winged shape effect for your eyes to look more attractive, smashing and glamorous.



There are different ways of achieving the winged eyeliner.

As you can see in the image above there is not just one way to get the look but plenty of ways, tools and medias to do it with.

The step-by-step version of the wing is projected here and you can use your tool of comfort and of course the colour you want as well.



This is a detailed and a smart way of doing it too.



There isn’t just one but plenty of versions of the winged liner. You cannot get bored with this bird trend and sport it according to the occasion, a soft wing for the day and a heavier look for the evening.



Add colors as you like and match it in a funky way with spunk in your wardrobe.You do not have to use black always, be a daredevil and explore the colour palette, there happens to be a million hues to chose from, so experiment with what looks good on you and you’ll just end up surprising yourself.

You can’t be shivering while applying it; a stroke of confidence is in order if you want to master the art of winging it.

Make your wink worthwhile and wing it in a poised fashion.

Bat those lashes and he will not be able to take his eyes off you.

Also, try wearing ombre effect on your lips with this trend it looks alluring.



For a dramatic look, try this look and pull a cat-woman or bat-woman look; comic con in Delhi is round the corner.

FINISHING TIP: Try not overloading your mascara on those lashes, but do use it and wear a white pencil on the inside of the lower lid of your eyes.

Pop up those fine eyes and a twinkle is born.

Wink it & Wing it!

Animal Inspired


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Animal print never ever goes out of fashion. It’s always trending!! So every fashionista should own at least a piece of this print. Trust us when we say this print is for everybody, you only have to remember to be true to yourself, and style it right. ‘Subtlety‘ is the key word when it comes to stylish ways of wearing animal prints. Be it office or college these super versatile animal print tops can be styled in so many different ways and We are going to tell you exactly how to style it right.

style diary_yepme

Style Diary :

1) For the more conservative, mix and match animal prints with solid, basic colors only. Black seems to work best. Insert color through heels or a lip shade.

2) Staying single is key with animal print, Choose only one large part of your outfit that’s wild. For instance, if your top is a leopard or tiger let the pants be non animal.

3) If you want to be daring, take a leap and pair with a pencil skirt which touches below the knee or leather pants.

4) Wear animal print with bright colors. Think only one single vibrant color. Choose your color and have fun with it. This actually helps in toning down the print as the color steals attention away from print. Green pants (available at Yepme) would look delicious with animal print tops at Yepme.

5) Wear your animal print top with a skater skirt. Finish off with ballet flats at Yepme.

6) For a casual look, team with a denim skirt and neutral flat shoes. You could bring it up a notch by styling it with a circle skirt and adding a swing to your every step.

7) Wear with a oversized blazer or a cropped one and a black skirt to sizzle at any formal event.

8) Take advantage and draw attention everywhere you go with these animal print tops.

Have your ‘soulmate moment ‘ with these animal print tops from Yepme! It’s not everyday that you find fashion that looks good on everybody and is perfect even for the red carpet. Animal prints are roaring in the fashion scene right now. So go wild over them! Get your paws on them girls!!

This Valentine Have Fun With Your Best Friend


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“As we go on, we remember all the times we’d spent together,
and as our lives change, come whatever, we will still be friends forever.”

These lines are from the song ‘Graduation’ by ‘Vitamin C’ and say a lot about friends and their love for one another.

What better reason to celebrate the love of friendship than on Valentine’s Day?

Are you a couple this Valentine?

Are you with a partner?

Is there someone to say ‘I love you’ to?

Are you currently seeing someone?

Are you dating anyone?

If the answer to all these questions is a big fat ‘NO’ then you are in for a treat. First of all, change your answer to ‘YES’ as this year you are spending your valentine with your best friend or your group of girls.



Shop your favourite colours and prints, silhouettes from and get out and do fun things.

You need to party, you need to eat and you need to click pictures.

Wither away from the stereotype candle light with a guy, rather spend your day with the one who knows you best and always has your back: she is your best friend and you will only have guaranteed fun.


Your friend and you always had a bucket list and maybe it is eating dust now. So, pull it out and strike it off on Valentine’s Day.

Things to do on Valentine’s Day with your BFF:

  1. Get your hair coloured.
  2. Get a BFF tattoo
  3. Go shopping, always works, or simple have a pajama party at home and shop online at while you tap your polished fingernails.
  4. Play guitar at a green park and sing to each other while setting a cute little picnic of your favourite munchies.
  5. Take millions of selfies with your BFF and post it on Instagram, Twitter, Facebook and Pinterest.
  6. Dress up hot and trendy with new blouses, skirts and skinny jeans with high heels and get out at night and champagne away!

You couldn’t have asked for a better Valentine and if you look back at this day in future, you may or may not have a man in your life that you once dated but you will always have your BFF.

Happy Valentine’s Day



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